Report on Roundtable Discussion on " New year Gathering 2011: PVFCCo one-year Activities "

Roundtable Discussion on “NEW YEAR GATHERING 2011: PVFCCo one-year Activities” 

Phnom Penh (23 April, 2011): The Club of Cambodian Journalists, in cooperation with PVFCCo representative office in Cambodia, organized “New Year Gathering 2011:​PVFCCo one-year Activities” by inviting almost 60 people media representatives, government officials, farmer representatives, and fertilizer businessmen, andtheVietnamese Embassy to the event.

The event was widely covered by the national and international media as it was attended by at least 13 media organizations including the five most influential TVs ( CTN, Bayon TV, SEATV, TV3, and TVK), three main Cambodian newspapers ( Rasmei Kampuchea Newspaper, Koh Santephea, and Kampuchea Thmei), Vietnam News Agency, two Chinese newspapers, leading online news( www.cen.com.kh), and two leading radio stations in Cambodia.

Mr. Nguyen Hong Vinh, Vice President of Sales and Distribution of PVFCCo reflected the success of PVFCCo during one year of PVFCCo activities in Cambodia since its has had it representative office which was officially inaugurated a year ago.

After one-year operation of its representing office in Cambodia, Vietnam’ Petrovietnam Fertilizer and Chemicals Corporation (PVFCCo) is now planning to open its official branch office in Phnom Penh in the next few months to reach the needs of Cambodian farming consumers.

Speaking in his welcoming remarks at the so-called event “NEW YEAR GATHERING 2011: PVFCCo one-year Activities” in Phnom Penh on Saturday, Mr. Nguyen Hong Vinh, Vice President of Sales and Distribution of PVFCCo, said after successful operation in some Cambodian provinces since last May, the company has decided to open its official branch office in the country at the second quarter of 2011.

For the past year, he said, the company has not yet directly distributed the products to the Cambodian farmers but it has done through its local partners in Cambodia with a competitive price. The company, he said, is planning to distribute directly to the Cambodia clients and consumers after its branch office is officially opened.

 

Despite challenges in the global economy crisis, PVFCCo enjoyed its successful year in 2010 and achieved impressive business results. Mr. Vinh said that besides the domestic market — 800,000 tonnes per year — PVFCCo has been trying to establish positions in other regional countries and Cambodia is the company’s top priority as it has similar agricultural and living condition like Vietnam. In August this year, the company plans to increase its fertilizer products up to 5 million tons and after the company ends constructing its new factory in Vietnam next year, it expects to produce the total product up to 1,6 million tonns to export to the region and neighbouring countries.

 

Mr. Vinh also hinted that PVFCCo, the biggest fertilizer and chemical company in Vietnam, has its strategic planning to participate in environment protection as the product is made by natural gas.

 

PVFCCo has launched agricultural technical transfer programs for local rice farmers and numerous workshops have been held and demonstration plots established in several provinces such as Battambang, Kompong Chhnang and Takeo since last year. It said PVFCCo would continue to expand such technical transfer programs to farmers in Kompong Cham, Kompong Thom and Kandal provinces in the coming year.

 

With training in modern, it said, scientific and efficient methods of cultivating rice and applying fertilizer and agrochemicals, yields at demonstration plots in these provinces have been two to three times higher than normal.

 

In addition to training Cambodian farmers, PVFCCo donated 50 tons of urea to poor farmers in Svay Rieng and Prey Veng provinces last year. The company also donated $25,000 to the families of victims of the Diamond Island Bridge tragedy in November”.

 

Mr. Pham Tran Kien — PVFCCo Deputy General Manager of the Marketing & Communication Department — Mr. Pich Roumnea, Director of the Ministry of Agriculture’s General Department of Agriculture, said his department has expressed interest in the activities of PVFCCo’s Phu My urea in Cambodia. He said investing in agricultural sector by Vietnam’s PVFCCo and other companies really benefiting for the farmers as more than 80% of the population is doing the farming while investing in agricultural field is still limited. The Ministry of Agriculture and the Ministry of Water Resource have tried their best to increase the famers’ productivities while they are still doing the farming based on the nature, raining, he added.

 

He said that the Royal Government of Cambodia’s policy is planning to export much rice abroad and that the investing and activities of PVFCCo in Cambodia is part of participation in the policy.

However, he urged that all companies importing chemical fertilizer to Cambodia must be thinking about quality and avoid any damage of Cambodian farmers’ soil quality and he believed that PVFCCo would continue to provide technical support and import good quality of fertilizer in order to help improve the Cambodian farmers’ agricultural products.

Speaking in his remarks, Mr.Vu Thinh Cuong, Vietnam’s Commercial Counsellor in Cambodia, also said that the event is great opportunity to exchange idea for collaboration and cooperation in agriculture development and investment as Cambodia has its open market and fast development for both national and international markets. The embassy, he said, is ready to support the company to have its trustful brand and reach success in the Cambodian market.

Mr. Kien Kheng, a farmer from Kandal province, said he and several farmers used to do their farming without following any standard of the Ministry of Agriculture and they got about 3.5 tonns per hectare but after getting technical support and using fertilizing in pilot rice field from PVFCCo, they have received favorite rice yields up to 8 tonns per hectare.

Sharing his idea in meeting, Mr. Pen Samitthy, President of Club of Cambodian Journalists (CCJ), also said CCJ has the great honour to organize a New Year Gathering 2011, the one-year activities of PVFCCo. On May 7 last year, in cooperation with CCJ, PVFCCo organized an event to launch its official representing-office in Cambodia with the witnesses of Cambodia Deputy Prime Minister H.E Men Sam An and officials from the Vietnamese embassy in Cambodia. The launching was made after a group of 10 Cambodian journalists had visited its office in Ho Chi Minh City and its Phu My plant on 26-28 April with CCJ coordination. On May 5 of the same year, CCJ also helped conduct a press conference in Phnom Penh on the products of PVFCCo with a topic of “Vietnam’s Leading Fertilizer Company Sees Business Opportunity in Cambodia”.

As far as the media coverage of the event, found out that at least the following TVs, newspapers, radio stations and international media, reported about the PVFCCo event:

Rasmei Kampuchea newspaper: (25 April issue)

Koh Santepheap newspaper: (25 April issue)

Kampuchea Thmei newspaper: (25 April issue)

www.cen.com.kh: (23 April issue)

Commercial newspaper: (25 April issue)

Sin Chew Daily (25 April issue)

Vietnam News Agency

FM 102 Radio (23 April issue)

FM96 Radio (23 April issue)

CTN television ( 7:20 PM, 23 April 2011)

Bayon TV ( 7:20 PM, 23 April 2011)

SEATV( 7:19 PM, 23 April 2011)

TV3 ( 7:15 PM, 23 April 2011)

TVK( 13:20 PM, 24 April 2011)

The organization was seen as a success because it earned the widespread media coverage of both national and international media. Thanks to the widespread media coverage, the PVFCCo ‘s image is built in Cambodia and its products will earn the support from the Cambodian people, especially the farmers.